It’s an online epidemic: Individual users, businesses, ebook entrepreneurs and even so-called online marketing experts are doing it.
The evil automated direct message on Twitter.
If you’re a Twitter user, I bet you know exactly what auto DMs are because you encounter them every day. In case you don’t know, auto DMs are direct messages automatically sent to all new followers from marketing software.
Here are a few reasons why you need to stop sending auto DMs NOW:
It Could Work Against You
And it most likely will. According to a study conducted by Optify, auto DMs can lead to a 245% increase in unfollow rate. Yikes!
People who still continue to follow you are likely to think less of you, even if they followed you out of genuine interest. You want your brand to provide solutions, not to be associated with spam.
Let me ask you this: When you check your junk email folder, are you intrigued to open the message and click on the links? Of course not! You understand it’s spam. Well, auto DMs really aren’t that much different.
If you’ve ever received auto DMs yourself, you probably understand how annoying they are. Sure, messages are easy to exit and ignore, but it’s pesky to login and see 10 new automatic DMs trying to sell you something. It’s the equivalent of sending game requests on Facebook (please stop sending those too!).
People Aren’t Stupid
Yes, people want to be treated special and they want to be cared about. But they understand that the same DMs are sent to everyone and they know you’re being insincere. You’re better off not saying anything than making yourself look fake. Here are a few common auto DMs that really aren’t personal or customized, no matter what you think:
“Thanks for the follow, [Name].”
People understand that you aren’t personally thanking them. They would rather be rewarded with a silent thank you than with a pesky message.
“It’s so great to have you here!”
What you really mean is that it’s great to have more followers.
“Good morning [Name], check out [Website].”
That came out of nowhere! No thanks.
“Hey [Name], you seem to be interested in [Topic]. Check out [Website].”
You didn’t search through a user’s tweets to determine if their interests matched your business; you’re just assuming that because they followed you. They know that.
“Hey [Name], appreciate your tweets! Hope you love mine as well.”
Again, you didn’t read through their tweets. And now they won’t read yours either.
You Ruin the Real Purpose of DMs
When you direct message a user, it should be because you want to contact them and start some sort of interaction. If a user’s inbox is constantly inundated with spam messages, they will miss out on real messages that have a real purpose.