Whether you’re a family doctor, naturopathic doctor or just sell health-related products, you probably already have a website. But maybe you’re not getting the results you want and you have no idea how to get more leads using the web. You hear talk about starting a blog and improving SEO, but how do you really do that? Is a blog really that helpful? What kind of time commitment does it take? How would you even know what to write?
After you or your web designer has set up your blog, read this guide. It tells you everything you need to know to become your own health freelance writer.
Why You Should Start a Blog For Your Health Business
To sum it up, you should start blogging because, if done correctly, it can grow your customer/client base.
Health Blogging Can Increase Traffic
You offer a wonderful product or service, but how do you get more people to your website to learn about it? By improving your SEO, of course. If you show up higher in Google’s search rankings, more potential clients will land on your website. There are a lot of things you can do to help increase your SEO. You can read a full guide on SEO here. However, one of the best ways to improve your ranking is to constantly update your website by writing new blog posts.
For example, if you are a naturopathic doctor and you write a post titled “10 Must-Take Supplements forArthritis Pain,” you could start ranking for the term “arthritis pain supplements” and more, depending on the keywords you use in the post. People searching for these supplements will land on your site and have the opportunity to learn about your business and buy your product or service.
Every post you make, you can target new keywords and try to rank for those terms. Every post is a new opportunity.
Health Blogging Can Help You Stay in Contact with Current Customers
Not only can blogging help you gain new clients but it can help you keep current clients engaged. When your current clients come back to your website, they will have a new piece of useful information to read each time. If you set up an email list, they can be alerted of new posts. Enabling comments at the end of each post will allow your clients to interact with you outside of your office or store.
You’re Educating, Not Selling
You might be thinking, “What do you mean I’m not selling? Of course, I want to sell.” And you’re right. But keep in mind that selling is the end goal. By offering people useful information, you’re enticing them to come get more. You’re becoming an authoritative voice and building trust. You’re subliminally telling your audience, “Hey, I know about this. I can help you.”
For this reason, blogging about why you’re so great and why your new product is so great actually isn’t great — at all.
“As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” – Larry Weber
You Have Content for Social Media
If you have a Facebook page or Twitter account, you may struggle with what to post. When you have new posts a couple times a month, it provides easy content to share on your social media accounts. Obviously, you can just share the link to your post. But you can also switch it up by providing a quote, tip or infographic from your post.
If you don’t want to create custom content for your email newsletters, you can simply send out your newest blog post (make sure to format it so that it looks good in email, though!).
When you keep writing great content, over time other websites will begin to link to you as a reference. When other websites link to you, it increases your SEO and it will be easier for potential clients to find you.
How to Write a Blog Post for Your Health Business
Now that you understand why having a blog can be helpful, it’s time to actually create the posts and become your own freelance health writer. First, you’ll need to brainstorm some topics to write about (read down for health business blog post ideas). Then brainstorm some keywords you would like to rank for within that topic. Important note: Don’t keyword stuff your post and instead write naturally. For more information on keywords, click here.
Next, you’ll need to actually sit down and write the post. It will probably help if you start with an outline stating the major subtopics you’ll hit. Then you can start researching and writing.
So how long should your post be? Before, Google used to love content that was around 500 words. But these days, you have to up your game to impress Google. Your post should be at least 1,000 words. It’s possible for posts to rank with a word count lower than 1,000, but it’s certainly easier and more likely with a longer post.
After you’re done writing your post, you should re-read it and then run it through a spell checker.
There’s no short cut here. Yes, there are people who buy 1,000-word blog posts on content mill websites for $5. No, it doesn’t work. Google isn’t stupid. It’s looking for great content in proper English. Many times, the writers on content mill sites willing to work for that cheap don’t speak English and your post will read like crap. Other writers will “spin” pre-existing articles on the topic and sell it to you. Google doesn’t like copied content or content that doesn’t make sense. Here are a few other reasons you should avoid wasting money on content mills.
That leaves you with two options: Write your own posts or hire a quality health freelance writer to do it for you. Either way, it’s not cheap. As any other marketing effort, it’s going to take an investment of time or money.
It also requires patience. You should understand that blogging won’t improve your business overnight — or even in a month. It takes time for Google to see your efforts. You need to post a few times every month for at least a few months before you see any lasting results.
Photos for Health Business Blogs
After you’re done writing your blog post, you can now enter the content on your website and add photos. But be careful — you don’t want to get in trouble by using photos that are copyrighted. It’s best to stay safe and use free images. So where do you find them? Here are just a few options:
- ImageInject plugin: This plugin makes finding free images so easy. When you add a post, there will be a search bar at the bottom of the page. When you select an image, it will automatically add it to the post (along with a credit, if applicable)
- Pixabay. com: This site has over 740,000 free photos. Unlike other sites I’ve tried, these photos tend to be higher quality.
- Random Blogs: Some bloggers give away free stock photos in exchange for your email. Many of these photos are stylish and beautiful. Here’s a roundup of a few options.
It’s also a great idea to create a title image. You can use Canva to create a simple layout. You can upload a photo that you found above or pay $1 for one of Canva’s photos. Next, you can use the pre-made layouts or add your own text boxes to add the title of your post. Keep in mind that you can create different sized images according to which social media platform you’re sharing it on. For example, if you use Pinterest a ton, use the “Pinterest Graphic” size. If you have a Facebook page but no other social media, use a “Facebook Post” graphic.
You can post your title image at the top of your post. Then, throughout the post, you may choose to add additional photos related to your topic.
Tips For Starting a Blog for Your Health Business
- Choose a great title. You can use a straightforward headline, but when sharing it on social media or a title image, you can use a different, more compelling and clickable headline.
- Respond to comments. When you enable comments on your posts, current or potential clients may ask you questions. Replying to every comment makes it more likely that the person will come back to your site and comment again.
- Share your posts on your social media accounts. You can share the link or a snippet from the post. Change it up. Share old posts and new posts.
- Link out. If you mentioned information you got from another article or blog, link to it. If you talk about an app, product or website, link to it. Linking to other resources adds credibility and gives your reader even more helpful information.
- Add videos. Where appropriate, embed a YouTube video. This can increase SEO and give your reader more information.
- Add tags. Adding tags to your posts will help people find your content.
- Make it scannable. Both Google and your readers want information that’s easy to scan. Your post isn’t a book. Despite your hard work, not every reader will read every word. Most readers will scan and decide which information they want to digest. Make it easy to scan by adding headings (h1 tags) and bullet points (li tags).
Topics for Health Business Blog Posts
To generate topics for your health business blog, think about what your readers would want to know. What are the common questions they have? Have you been seeing any patterns in your customers or clients? Do you have a sense that a certain health problem or trend is on the rise? Aim to fix their problems and answer their questions. Whenever you think of an idea, write it down so you don’t forget! You may have a pretty basic topic, but you can create a great title to make it enticing.
This video shows a few tools you can use to generate ideas:
Here are just a few ideas to get you started:
- The truth about X supplement/drug
- Why X isn’t helping your X Problem
- A day in your office/store
- Supplements to help X
- Must-eat foods if you have X
- Exercises to help X
- Why X is just a health fad
- # hacks for X Problem
- Dispelling myths about X health service or product
- # alternatives to health fads
- How to find the right doctor for you
- Does X help X Problem?
- Facts and myths about X
- # facts you didn’t know about X
- Health topics that are in the news
- A personal patient story
- Seasonal and holiday-centered posts
Hire a Freelance Health Writer
If you want to start a blog for your health business but don’t want to write it, I can help! As a freelance health writer, I can brainstorm, research and write content for your new blog. Contact me.