Starting and maintaining a company blog is time-consuming and it can take a while to see results—but it’s worth it!
Over time, writing blog posts can make it easier for potential customers to find you when they do Google searches. Unlike paid ads, the amount of traffic your site gets over time can build, increasing sales.
In this post, you’ll learn 14 reasons why content marketing (blogging) should be a top marketing priority.
I knew I wasn’t the only one who automatically ignores the ads at the top!
Don’t be afraid to make those titles a little lengthy―it gives you space to use more power words.
This makes sense, right? People who click on your site through Google are likely already looking for your product/service.
People want to make sure you know your stuff or that your product works. They do this by surfing through your site more.
It can take at least a couple of months of consistent content before your site starts to rank. But when it starts working, you’ll know.
That number of posts can seem like a lot if you don’t even have one post yet. Start small, aiming for one post a week.
There’s a place for paid ads because they generate results quickly. Content marketing takes longer to pay off, but the pay off is often bigger. Blog posts are like ad campaigns that never end and only charge once.
Whether you’re paying someone to write your posts or doing it yourself, get the most out of your content. Reshare the info on social media, ebooks, podcasts, newsletters, etc.
And that’s probably because blogging works the best for them.
Site SEO is really important. But unlike static pages, blogs are constantly updated, creating more ranking opportunities.
Gone are the days of thin to-the-point posts. People want to know more, but they still want to know it fast, so make sure to make it easily skimmable with headings, subheadings, bullet points, etc.
People are getting more specific with their searches so they can find exactly what they want. Help them find your product/service by using keyphrases.
This is another stat that proves long content is worth the time/money investment.
Want to amp up your lead generation? Don’t have the time to blog yourself? Contact me for a free quote 🙂