Content marketing has become the new advertising. Every business owner or marketing professional is forced to learn a new set of skills surrounding blogging.
Alternatively, they choose to hire a content marketing consultant. You know that cheap content mills only give you terrible content, so your only choice is to get a blog writing service. But with their seemingly high cost, is it worth it?
Here are 4 reasons why a blog writing service will give you the most bang for your buck.
It’s Like Advertising — Only Cheaper!
When some people see the rates of good blog post writers or content marketing consultants, they gasp! “I thought it would cost $15 for a 500-word post. That’s too much,” they think.
But here’s what they don’t realize….
It’s actually cheaper.
Let me explain.
Traditionally, if we wanted everyone to know about our brand, we would advertise through newspapers, flyers, radios, commercials and online. If you’ve ever seen these costs, you know how expensive they are. These marketing methods also generate less leads (i.e. less sales and clients) than content marketing.
I’ll get more specific.
Content marketing costs 62% less than traditional marketing and generates three times more leads, according to Demand Metric.
I bet it sounds more appealing now.
Email Newsletter and Social Media Content
Blog writing services can give you the best bang for your buck because you can use the content in other marketing materials.
If your business has an email list or social media accounts, you can repurpose blog content for these platforms.
- Email newsletters can throw to your blog post and you can rewrite old blog posts for new email newsletters.
- You can also use quotable sentences and facts from your post to share on Twitter and Facebook. When one of my clients invest in a content marketing package, I include simple copy and paste social media snippets.
If you use your post correctly, your content can go a long way and have multiple long-term purposes.
More Site Traffic = More Sales
The end goal of blogging is simple: More traffic and therefore more leads/sales/clients.
According to Kapost, content marketing leaders — or those with the most valuable posts — will get 7.8 times more traffic than blogging followers. While it will take time to drill down what works for your target market, it will be worth it in the end.
So, how does content marketing equal more traffic?
Blog writing services or content marketing consultants will target keyphrases related to your topic. Using blog posts, they will aim to rank in Google for that keyphrase. The idea is that when people Google that keyphrase, they see your website on Google and click and become that much closer to purchasing your product.
Building Customer Relationships
Building relationships with your customers and creating a brand will convert lookers into buyers and buyers into ongoing buyers.
Content marketing helps reassure consumers that they can trust you.
Around 82% of consumers feel better about a brand after reading custom content. Furthermore, 70% feel closer to the brand.
And this makes sense, right?
Imagine two salesmen:
#1: “Here’s my product. Here’s why it’s great. Buy it.”
#2: “Here’s some free info about the subject that I think you’ll find helpful. Oh, by the way, I’m also selling this related product, if you’re interested.”
Who are you more likely to buy from? Probably #1.
Have you tried blog writing services? Comment below and tell me how your blogging is going!
Looking for blog writing services, a freelance health writer or a content marketing consultant? Contact me!